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Segmentation is what makes marketing feel personal instead of generic. By paying attention to what people do, like the purchases they make, the pages they visit, and the emails they engage with, you can send messages that actually resonate with them. With Dotdigital, segments update automatically, keeping your campaigns relevant and even triggering journeys such as welcome flows, loyalty programs, or re-engagement campaigns without extra effort.
0:51
Segmentation is what makes marketing feel personal instead of generic. By paying attention to what people do, like the purchases they make, the pages they visit, and the emails they engage with, you can send messages that actually resonate with them. With Dotdigital, segments update automatically, keeping your campaigns relevant and even triggering journeys such as welcome flows, loyalty programs, or re-engagement campaigns without extra effort.
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