BRAND & GRAPHIC DESIGN AGENCY on Instagram: "What’s the difference between a Brand Identity and Visual Identity? 👇🏼 Your brand identity is the soul of your brand, it’s who you are, what you stand for, your values, mission, and the personality you put out into the world 🌍 It’s the strategy-driven foundation that defines how your audience should feel when they interact with your business Your visual identity is how all of that gets expressed visually - your logo, colours, typography, photograph