Sticking to our values. Women deserve to know what they're putting in their bodies and why. From the beginning, we found smarter forms that we geeked out over and got excited about showing you where they came from. We even made it a point to interview the suppliers behind our nutrients because we wanted to share their stories with you. So when people ask "what transparency means to us", you know it's not something we'd just print on a label. | Ritual