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The ‘IKEA Effect:’ Behind the Company’s Unique Business Model | WSJ The Economics Of
5:51
YouTubeThe Wall Street Journal
The ‘IKEA Effect:’ Behind the Company’s Unique Business Model | WSJ The Economics Of
A large part of IKEA’s success stems from its policy requiring its customers to build their own furniture. Given how ubiquitous IKEA is today, it can be difficult ...
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