Gap Revives Brand Trust with Gen Z Strategies
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This month, we celebrate 30 years of @gap in Japan 🇯🇵 Since opening its first store in Tokyo in 1995, Gap has become part of Japan’s cultural fabric. To mark the milestone, the brand hosted Denim and Records Reimagined, a four-day celebration in Shibuya where heritage met modern energy through music, art, and of course, denim. The event featured live DJ sets from Tokyo-based artists and a denim installation curated by @sean_wotherspoon, pairing GapVintage with today’s favorites to reflect the
This month, we celebrate 30 years of @gap in Japan 🇯🇵 Since opening its …
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