Dec 16, 2020 · Reddit attracts genuine, long-form consumer conversation, making it a fertile ground for brands looking for audience insights.

Feb 10, 2020 · A market research analysis tool allows companies and researchers to get a comprehensive, bird's-eye view of the online conversations around vaping.

Jun 1, 2022 · TikTok has skyrocketed many “normal people” to success – and they’ve now formed communities around their favorite to topics like their favorite recipes on #foodtiktok, daily lives …

Oct 13, 2022 · At Brown-Forman Corporation, our social and web intelligence are just some components in a larger mix of digital and integrated marketing communications analytics. …

Mar 23, 2020 · Social media monitoring is more critical than ever recently because of its ability to follow online coronavirus conversations on top social media sites. It is becoming increasingly …

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Apr 6, 2022 · It's never been more important for fashion brands to track new social trends and experiences. Here's how social data can help.

Jan 26, 2022 · Topic modeling enables insights pros and marketers to uncover topics and themes in consumer conversations they didn't know existed.

Mar 24, 2021 · Social media offers the promise of early and accurate trend detection. In this article, we dispel myths and suggest best practices.

Jul 12, 2022 · The payoff: getting the full picture of your consumers and quickly identifying the most frequent topics (and their nuanced conversations) in a straightforward, fast, and semi …