The beef snacks brand aims to grow its presence among Gen Z and Gen Alpha consumers by partnering with the YouTube star.

Mexican officials have hit out against MrBeast’s video showing his 100 hour visit to the Maya temples because it “distorted ...

MrBeast, aka Jimmy Donaldson, is the most popular creator on YouTube and has had a massive impact on YouTube and the content ...

"Beast Games" emerged as a tipping point in Hollywood, as streamers have ramped up the search for more influencer-led shows.

Meat snacking giant Jack Link’s has teamed up with YouTube star MrBeast (real name Jimmy Donaldson) to launch a co-branded ...

YouTube star MrBeast is teaming up with Jack Link’s to create his own line of beef jerky snacks, called ‘Beast Packs.’ ...

Let’s begin with a simple disclaimer: everyone is entitled to write a novel. Celebrity or not, influencer or not, no one ...

Mexico's National Institute of Anthropology and History released a statement praising MrBeast's mission while correcting some ...

The Jack Link’s x MrBeast collaboration introduces a new line of co-branded meat snack multipacks featuring individual-sized ...

GUY RITCHIE might have enjoyed a hit with Netflix’s The Gentlemen, but it seems not everything the director touches turns to ...

Kai Cenat not only received an apology from Los Polls TV and his dad after he called Streamer University a “scam,” but also a pretty big offer from them.

ESPN finally unveiled the streaming-only version of its channel, and it's the latest example of streamers reevaluating how ...