The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Por TheWhatsApp informó el lunes que los usuarios comenzarán a ver anuncios en partes de la aplicación de mensajería, ya que su propietario Meta Platforms

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.

Alice Newton-Rex, WhatsApp’s director of product, previously told the FT that WhatsApp statuses were “the world’s most used stories product”. They allow users to post images that disappear after 24 hours. The Updates tab attracts 1.5bn users daily, the company said.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively, and on Monday Meta introduced ads in the “Status” feature as well as sponsored Channels in the the “Updates” tab of WhatsApp.

ChatGPT has introduced a significant enhancement on WhatsApp, as OpenAI has officially launched image creation features via the verified number 1-800-ChatGPT.