Last year, Taco Bell began testing its beverage concept, Live Más Café. Distinct from the chain's upscale, adult-oriented ...

Taco Bell is introducing a line of six Refrescas, priced from $3.79 to $4.49, to its restaurants nationwide. This move by the ...

Taco Bell is releasing new version of a popular dessert menu item. Guests can try the new treat for just $1 for a limited time. If you’re still hitting up the Taco Bell drive-thru for the same menu ...

Consumer demand for value, healthier options and novelty is driving demand for higher margin beverages and new occasions.