Starbucks CEO Brian Niccol joins CNBC’s ‘Squawk on the Street’ to discuss the company’s most recent earnings, how the company ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A new approach to labor and algorithm for sequencing orders has helped restore calm in cafes, CEO Brian Niccol said.

CNBC’s Jim Cramer on Wednesday expressed faith in Starbucks CEO Brian Niccol’s ability to execute a turnaround.

Starbucks CEO Brian Niccol says he needs more time to show a clear turnaround to investors, but there are signs of early ...

Starbucks has also simplified its menu by culling 30% of items and pared back efforts to use technology to help make drinks, ...

Starbucks earnings fell below expectations yesterday, but it’s still planning major design steps to turn things around. Here ...

The decision to increase staffing follows pilot tests in a limited number of stores shortly after CEO Brian Niccol joined the ...

Starbucks and thousands of its baristas are locked in a labor standoff. More than two years after negotiations began, the ...

Brian Niccol, who became Starbucks ’ CEO in September, has been focused on bringing back the customer experience, from ...

The Starbucks quarterly report smashes the CEO's reputation as a turnaround artist. It was the fifth consecutive quarter of ...

Shares of Starbucks ( SBUX -7.05%) were heading lower today as the coffee chain reported disappointing results in its fiscal ...