“When a customer elects to stop flying with Southwest and chooses a competitor, open seating is cited as the number one ...

The new offering launches with Peet's "Off the Grid" medium roast blend and supports Southwest's broader strategy to improve ...

You can now officially book Southwest Airlines flights with an assigned seat. The booking process now features a seat map, ...

While the change has been a hotly-debated topic, Southwest hasn't spoken much about the controversial decision - along with ending free bags. That silence ended on July 29 when Southwest Airlines ...

For the first time in 53 years, Southwest Airlines is officially selling assigned seats to passengers with a variety of new ...

Southwest Airlines has announced a major change to its long-standing policy, giving customers the option to select their seat ...

For the first time in over half a century, Southwest Airlines has begun selling assigned seats to its passengers for flights ...

Southwest announced the seating policy changes in 2024, one of many changes the airline made in the last year.

Southwest Airlines has officially begun selling assigned seats, though the open seating policy will remain in place on ...

Southwest will assign seats for the first time ever in 2026. Here’s how group boarding will work — and what it means for your ...

Starting Jan. 27, Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.