Southwest Airlines allows passengers to book assigned seats, new fare classes for travel starting on January 27, 2026.

Southwest Airlines has officially begun selling assigned seats, though the open seating policy will remain in place on ...

The new assigned seating options, which the Dallas-based carrier first announced last summer, is Southwest's attempt to offer ...

All flights for the remainder of 2025 will continue with the existing boarding process, according to Southwest.

Southwest Airlines has announced a major change to its long-standing policy, giving customers the option to select their seat ...

The new offering launches with Peet's "Off the Grid" medium roast blend and supports Southwest's broader strategy to improve ...

The shift to assigned seating is one part of a broader overhaul touching nearly every part of its customer offering.

The assigned seating system, however, puts Southwest in direct competition with the likes of American Airlines, United and ...

You can now officially book Southwest Airlines flights with an assigned seat. The carrier just started selling flights that ...

Southwest is now charging passengers to select their seats. This follows on from its recent decision to introduce new baggage fees.

Southwest announced the seating policy changes in 2024, one of many changes the airline made in the last year.