There is a significant role for marketing in any organisation seeking growth, but only if allowed to flex its strategic ...

New McDonald’s UK CMO Ben Fox says his team “accepts the challenge” after the company’s global CEO called for “better ...

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As BrewDog undergoes a “refresh”, YouGov BrandIndex data finds all the brewer’s brand health metrics have declined notably ...

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...

As McDonald’s announces the launch of new burger the Big Arch, UK CMO Ben Fox stresses the importance of menu and marketing ...

Marketers who crave ESG narratives about doing social good should focus on how profitable businesses keep people employed and ...

The club’s managing director and head of commercial partnerships discuss how a distinct partnership strategy can help propel ...

As Pride Month begins, research from Ipsos suggests support for brands promoting LGBTQ+ equality among the UK public has ...

Switching from its performance marketing roots to a brand-led push, Midnite hopes to reach a “digitally native” audience as ...

As its revenues exceed £1bn for the first time, Monzo credits its expanded marketing efforts for helping to drive growth.