The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring ...

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.” ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...