MEDIPEEL lit up the night at the Hashtag Asia Awards 2025, stealing the spotlight as it clinched the coveted Overall Brand ...

What do you get when you mix mascara, banana candy and a pop princess in a Prada wardrobe? A music video that doubles as a luxury ad.

Marketing is facing heightened internal scrutiny as global brands tighten controls over budgets and messaging amid growing ...

Hilton has rolled out the latest chapter of its "It matters where you stay" brand campaign, featuring Bollywood heavyweight ...

UNICEF has launched a powerful new global campaign to mark the International Day of Play, held on 11 June, spotlighting what ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

A new study from YouGov reveals that for most consumers globally, Father’s Day is still about sentiment, not sales.

British newspaper The Economist has taken to the streets to remind readers that copywriting is in fact, alive and well.

JINRO is reprising its high-stakes brand play with Netflix’s Squid Game, this time tying up with season three of the global ...

Central to the campaign is a film that brings nutrients to life by personifying vitamins as guests at a lively house party hosted by the Zespri KiwiBrothers. This playful, vibrant setting visualises ...

Digital advertising platform and commerce media company Criteo is entering a new chapter with the launch of a refreshed brand ...