Initiative had its fourth consecutive year of double-digit revenue growth, as the agency posted a 12% increase in revenue and a 10% rise in organic growth in 2024.

Several shops dramatically reduced the number of pitches they participated in, opting instead to go deeper on fewer, higher-value opportunities.

In 2024, FCB was named Regional Network of the Year, North America at the Cannes Lions International Festival of Creativity for the sixth consecutive year. In addition, FCB New York’s B2B animated ...

In April 2024, Crispin Porter + Bogusky rebranded to Crispin, and named Maggie Malek North America CEO and Steve Denekas North American chief creative officer. The agency is on track for a 15% growth ...

In 2024, Monks won 20 accounts including General Motors, Burger King and Diamond Foods. By the end of 2024, the S4 Capital agency had 68 AOR clients — General Motors, BMW and T-Mobile among the ...

Highdive had a year of growth, thanks to several new wins and no losses. The Chicago-based agency listed revenue at $42 million in 2024, up from nearly $32 million in 2023.

Gut won 30 new accounts and expanded relationships with existing clients such as P&G, Kraft-Heinz, DoorDash, WhatsApp and Tinder. Additionally, the agency participated in 15 pitches in 2024, ...

A 2024 recipient of this distinction, the Stagwell agency continues to do the work by increasing its 2025 DEI budget over the previous year, maintaining an internal practice of conducting biannual pay ...

In 2024, Havas launched Converged, a global strategy that integrates media, creativity, production and technology into a single, end-to-end model, powered by its Converged media tool. The company ...

Early in 2025, Campaign named Anne Marie Hite, SVP, group creative director of the agency, a 2025 Inspiring Women recipient . The agency recently promoted design director Henrique “Rique” Santiago to ...

In April 2024, the agency launched Digitas AI, a platform designed to make its teams smarter, faster and more creative. The tech became the backbone of nearly every new business pitch. Digitas saw ...

Zenith won eight accounts in 2024: Penn Entertainment ($10 million, per COMvergence); Rocket Companies ($360 million); Spotify ($40 million); H&M ($50 million); a confidential client ($101 million); ...