Founded in 2022, Scope3 initially offered advertisers the ability to measure their carbon footprint. It had previously focused on using artificial intelligence (AI) to make incremental improvements to ...

Substantial planned media investments will be made in over 100 markets including Southeast Asia, South Korea, and India among ...

Perfect parents, perfect kids, perfect home—ads love the fantasy. But as diverse households become the norm in Asia, ...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and ...

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to ...

Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?

Perfect parents, perfect kids, perfect home—ads love the fantasy. But as diverse households become the norm in Asia, Quantum's Rayhan Wildan Ramadhani explores how clever brands are embracing new ...

Capgemini has hired FleishmanHillard as its retained global comms agency. Led from London, the global account team will manage comms for the France-based tech services and consulting business across ...

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Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.

The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector.

GALLERY: More than 80 jurors from across Asia Pacific are in Da Nang, judging the best creative work from across the region ...