Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, ...

You know that old saw about how regulators aren’t technical and don’t get how online advertising works? Yeah, that’s not a ...

Whether it’s on a shelf, Instacart or an online shopping page, a brand needs to take advantage of every inch it has to ...

This year marked VideoAmp’s second-ever Vampfront, and its first at the (slightly migraine-inducing) Mercer Labs.

Whether it’s on a shelf, on Instacart or an online shopping page, a brand needs to take advantage of every inch it has to ...

A German appeals court recently ruled that major social ad platforms may not suspend or deactivate accounts without notice.