Pickleball is taking center stage in Michelob's 2025 Super Bowl advertisements. Here's the story of the distinctive paddles ...

Valencia Shores, a 55-plus development, votes down move to replace another tennis court with pickleball courts and bocce.

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

Ask Frank anything about pickleball ...

Pickleball Kingdom is nearing completion of a 17-court indoor facility. Here's where it's being built, when it's scheduled to ...

After an announced sale, a redevelopment partner and Walmart announced as the new owner within a few days, now a Monroeville ...

The village of Plover and the Heart of Wisconsin Pickleball Association announced plans to open a new, state-of-the-art ...

Frank Cerabino answers your pickleball questions.

“You Need to Calm Down,” because POPFLEX has just dropped Taylor Swift’s favorite skort in a new color. POPFLEX added a new ...

Jason and his brother, Jordan, have 50/50 ownership of FioRito, and that won’t change. Jordan will remain at FioRito, where ...

Workers in the Boulder Parks and Recreation Department are expected to build as many as 24 new pickleball courts along with ...