Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...

Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in ...

PepsiCo’s deal further cements F1 as one of the sports most attractive to marketers. F1 generated $2.04 billion in total sponsorship revenue last year, surpassing the NBA, MLB and NHL, and putting it ...

Mountain Dew Gets ‘Bold’ New Soda Flavor–But Only at This Chain originally appeared on Parade. A new Mountain Dew drink is ...

Tate McRae, Lorde, Addison Rae, Conan Gray, Ava Max, and Alex G all made some of the best new music of the week.

No one is enjoying this New York Knicks playoff run more than Timothée Chalamet. The actor has been flying out to Indiana to ...

Layne Riggs is all set to recreate his father, Scott Riggs' milestone by winning his next race at the iconic Nashville Superspeedway. Riggs Jr.

As the breakout Californian singer-songwriter secures an unprecedented 12th week at Number 1, Official Charts can confirm ...

An Australian motorsport legend says this new racing team would be crazy not to do everything it can to sign the former F1 ...