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Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...
CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.
CEO Brian Niccol believes speeding up Starbucks’ customer service could hold the key to turning around its in-store sales ...
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...
Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.
The chain is looking for a local partner to help run its stores in China as it looks to open "thousands" more outlets there ...
Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest ...