Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to know in Georgia.

Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during the chain’s Q3 earnings, beyond his early hook of returning to core, ...

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.