Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

Here's what you need to know about the Starbucks' "Pick Up" closures in Massachusetts. There are three Massachusetts ...

Starbucks plans to shutter it's Pick Up only locations to offer customer's a more traditional coffee house experience.

The shop at 295 California Street, a fixture downtown for nearly two decades, shut its doors Friday, according to the San ...

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

Where are SW Florida Starbucks coming? What local pizza shop is expanding to RSW with Chick-fil-A? Who sells most High 5 IPAs ...

Dutch Bros has seen sales growth accelerate as competition in the beverage space heats up and incumbents like Starbucks ...

Starbucks will be "sunsetting" its pickup-only store model next year, CEO Brian Niccol announced. What's the impact in Oregon?