On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

American Conference media days are in the books and the season is about a month away. Here's what to know about each of ...

The American Conference is tweaking the formats for its postseason basketball tournaments, as part of its efforts to ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also ...

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and ...

After the past few years of conference realignment and expansion, some leagues are barely recognizable. The American Athletic ...

The AAC is set to change its official name to the American Conference as part of a broader rebrand of the league.

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," ...

FORT WORTH, Texas (AP) Matas Vokietaitis had 17 points in Florida Atlantic's 64-59 victory over Charlotte on Thursday in the second round of the American Athletic Conference Tournament.