The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...

Meta will start displaying ads on WhatsApp status, which it claims will help users find and talk to businesses easily about their products.

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

WhatsApp will roll out ads on status in the next few months globally. Businesses will soon have an option to select WhatsApp ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Ads will appear exclusively in the ‘Updates tab on WhatsApp, which includes the Status and Channels features used by about ...

Ads will appear in the Updates tab, however chats and private messages will remain end-to-end encrypted and free from ads.

WhatsApp Ads face no apparent legal pushback in terms of privacy norms, said industry experts while privacy advocates argued ...

WhatsApp introduces ads and channel subscriptions in the Updates tab, but reassures users that private chats remain fully ...