WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content for a monthly fee.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that the changes will roll out over the next few months and that they are intended to help businesses and organizations grow.

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service