Taylor Swift finally owns her masters. For her, it was more than a business decision. There's a lot we can learn.

In June 2019, Scooter Braun acquired Big Machine Label Group, Swift’s original record label, and thus gained control of her masters from 2006’s Taylor Swift through 2017’s Reputation. Swift publicly ...

Taylor Swift’s Personal Decision Draws Strong Response originally appeared on Athlon Sports.

Taylor Swift created a huge economic impact ... The book examines the intentional decisions behind Swift's sustained influence with Swifties. Dubbed her "fan-first strategy," Evers compares ...