MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Pride Month commemorates the 1969 Stonewall Uprising and highlights the ongoing fight for LGBTQ+ rights. Pride flags have ...

The brand’s ‘Love Letters’ campaign highlights Kiehl’s Open Doors Platform, a year round initiative to supporting LGBTQIA2+.

Sephora has partnered with Lady Gaga’s Haus Labs for a Pride Month campaign, “We Belong to Something Beautiful,” alongside the Born This Way Foundation.

The LVMH-owned beauty retailer’s first store in Yorkshire is opening sooner than you think as the company ramps up its UK ...

Turns out, you can authentically support the community, and wear more unexpected and discrete Pride merch. Not that there is ...

This Pride Month, I’m sharing a piece I wrote on why corporate courage matters now and how values-led brands can lead with ...

Sephora is making Pride month a major brand moment with the launch of its “We belong to something beautiful” campaign, ...

Mother Monster is back, and this time not just on stage or screen, but at your favorite beauty counter. Lady Gaga, the eternal icon of self-expression and fierce individuality, is bringing glam with a ...

Mother Monster teams with the beauty giant to support the Born This Way Foundation. Here's how Sephora shoppers can help.

In addition to the campaign, the beauty retailer is bringing back its LGBTQIA+ centric spaces within some of its stores.

The new film starring Lady Gaga showcases her vision of beauty being part of a kind, inclusive community where individuals ...