Get used to those Amazon Prime ads — a class action lawsuit accusing the streamer of misleading subscribers by charging extra ...

A judge has permanently dismissed a class action lawsuit against Amazon's Prime Video streaming platform. In a complaint ...

A judge has just dismissed, with prejudice, a class action lawsuit brought against Amazon’s Prime Video streamer, alleging that the sudden addition of ads to the service’s video content last year ...

Prime Video is no longer just a perk. It's a powerful ad platform, a connected-TV company, and Amazon's most overlooked strategic asset.

This new business isn't just an additional revenue stream. It's a strategic opportunity, and it could significantly reshape ...

Users take to social media complaining the numbers seem to have ramped up and one added 'let's not forget we actually pay ...

Despite initial grumbling from consumers, Amazon introduced ads to Prime Video in January 2024, with ad loads of 2 to 3.5 minutes per hour. "We remain focused on prioritizing ad innovation over ...

Amazon has increased the number of ads or “ad load” in Prime Video to four-to-six minutes of ads per hour, Adweek reports. Notably, Amazon never directly informed subscribers of the ad increase.

Previously, Amazon Prime Video only showed around three and a half minutes of ads in an hour for its subscribers who opted to remain at the ad-supported tier, but now it can span up to six minutes ...

A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to.

Nevertheless, more ads on Prime Video are hardly welcome, and the cynic in me does have to wonder whether that six-minute per hour ratio will increase further in the months or years to come.

All of this stems, obviously, from Amazon’s decision, early last year, to begin defaulting its Prime Video customers to an ad-supported tier of video streaming, with a $3 per month opt-in for ...