Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.

This is the first time a U.S. MVPD has deployed technologies making it possible for advertisers to execute video ad campaigns ...

Disney Entertainment TV marketing chief Shannon Ryan will also add streaming to her purview ahead of the Disney+-Hulu integration ...

Disney Entertainment is combining film, TV and streaming marketing under Asad Ayaz. Shannon Ryan adds DTC marketing oversight ...

Beyond merchant services, PayPal has other avenues where it can pursue growth. For example, Venmo, its peer-to-peer payment service, grew by 20% in Q2, its highest growth rate since 2023. Meanwhile, ...

As a result, we forecast the companywide adjusted EBITDA margin to rise to 28.1% in 2029, from 24.4% in 2024, mainly attributable to the improvement in profitability for PayPay businesses and increase ...

After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a creative win.

This new business isn't just an additional revenue stream. It's a strategic opportunity, and it could significantly reshape ...

American Eagle’s latest ad campaign featuring A-list actress Sydney Sweeney has sparked a firestorm of political discourse. Last Wednesday, the South ...

Chicago’s most notorious liquor, Jeppson’s Malört, is embracing its reputation for being nearly undrinkable with new ads from Quality Meats that feature very creative descriptions.

Sydney Sweeney's American Eagle campaign is reminding fans online of Brooke Shields' controversial Calvin Klein ad from the 1980s.