Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.

This is the first time a U.S. MVPD has deployed technologies making it possible for advertisers to execute video ad campaigns ...

Disney Entertainment TV marketing chief Shannon Ryan will also add streaming to her purview ahead of the Disney+-Hulu integration ...

Disney Entertainment is combining film, TV and streaming marketing under Asad Ayaz. Shannon Ryan adds DTC marketing oversight ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.

The future is likely to hold more sophisticated integration, with personalized placement based on individual viewer ...

Beyond merchant services, PayPal has other avenues where it can pursue growth. For example, Venmo, its peer-to-peer payment service, grew by 20% in Q2, its highest growth rate since 2023. Meanwhile, ...

Digital payment systems like PayPal are more popular than ever, and scammers are following the money. Here's what you can do to guard against them.

Robin Washington, Salesforce’s finance chief, believes she’s part of the “last set of managers to just manage humans.” ...

The perennial football sponsor is once again working with the former quarterback as it begins its 2025-2026 series of ads.