Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.

This is the first time a U.S. MVPD has deployed technologies making it possible for advertisers to execute video ad campaigns ...

Disney Entertainment TV marketing chief Shannon Ryan will also add streaming to her purview ahead of the Disney+-Hulu integration ...

Disney Entertainment is combining film, TV and streaming marketing under Asad Ayaz. Shannon Ryan adds DTC marketing oversight ...

AI can save thousands of dollars worth of tedious tasks, Paramount gets a knockout UFC deal, OpenAI releases GPT-5.

In 1991, Donald Trump filed for bankruptcy for the first time. He is said to have posed as his own publicist in a phone ...

In Part I of our creator economy roundtable on the biggest misconceptions brands have about working with creators, industry experts converged on a clear theme: brands too often treat creators as ...

Former judge Spiro Cheriogotis claims self-defense in his father's 1988 manslaughter case, but the victim was shot in the back and a civil court awarded the family $2 million.

Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid ...

Beyond merchant services, PayPal has other avenues where it can pursue growth. For example, Venmo, its peer-to-peer payment ...

Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.