Some may remember when McDonald's Happy Meals and toys featured McDonaldland characters. In 1971, McDonald's introduced McDonaldland through commercials and marketing to further market its brand to ...

McDonald’s remains a resilient, cash-generating compounder with a strong moat. Click here to find out why we’re bullish on ...

The iconic golden arches of McDonald’s have long been a symbol of consistency and familiarity. Yet, a recent decision by the fast-food giant has sparked widespread discussion and even controversy: the ...

The fast-food giant insisted the pilot program paved the way for a major new push into the competitive specialty drink market ...

Part of this comeback strategy includes creating a "more ... do constitute a disproportionate amount of the customer base for McDonald's," Senatore told FOX Business, noting that the way to ...

This strategy ensures that local customers have foods to fit their tastes. In addition to developing new products for local markets, McDonald's will also use an adaptation strategy whereby they ...

McDonald's announces the closure of CosMc's, its beverage-focused spin-off, including the Bolingbrook location, as part of a ...

McDonald’s has debuted its most dynamic store yet at Admiralty Station, Hong Kong, unveiling a bold new “Mood-Engine” design ...

McDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role.

Some promotions even offer double points, helping customers earn rewards faster. By taking advantage of these strategies, McDonald’s fans can enjoy their favorite meals at a fraction of the cost.

Since its founding, the enterprise has about 38,000 restaurants globally, serving nearly 68 million customers ... of people, McDonald's has pioneered multiple corporate strategies since its ...