We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Sherwin-Williams is the largest provider of architectural paint in the United States. The firm has over 5,000 stores and sells premium paint at higher price points than most competitors.

Lowe's growth is backed by expanding the Pro segment and aggressive buybacks. Click here to see why LOW stock is a Buy.

Major retailers that traditionally spent a lot of their advertising budgets on TV have been leaning into working more with ...

In your influencer strategy, the goal isn’t to eliminate risk; it’s to manage it strategically from start to finish.

This Lowe’s Find Just Made DIY Projects So Much EasierMore for You Mexico's Sheinbaum blasts Trump admin's move: "completely exaggerated" How to hard boil eggs without using water Kelly Clarkson ...

Oatly has worked with influencers since its launch on Instagram in 2012 and added TikTok to the mix in 2022. The influencer strategy is based on “entertainment and engagement”, according to global ...

The post They’re calling her an influencer. She’s calling it campaign strategy. appeared first on The 19th. News that represents you, in your inbox every weekday.

Marketing Strategy - How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results?

Zohran Mamdani’s social media strategy was about more than viral videos Mamdani’s online videos have echoes of the meme-fueled Kamala Harris presidential campaign, but there were key differences.