Harley-Davidson’s board has appointed Arthur Starrs, CEO of Dallas-based Topgolf International, as the manufacturer’s next ...

Milwaukee-based Harley-Davidson, Inc. announced on Monday, Aug. 4 that its Board of Directors has appointed Artie Starrs as President and Chief Executive Officer, effective Oct. 1, 2025.

Harley-Davidson names Arthur Starrs as new president and CEO. Starrs is CEO of Topgolf and is a former Pizza Hut CEO.

Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs as President and Chief Executive Officer ...

Additionally, the Board recognizes the substantial value unlocked for the Company through the recent HDFS transaction, which Harley-Davidson will benefit from for years to come.

Harley-Davidson taps Topgolf executive as new CEO Artie Starrs brings experience from Topgolf and Pizza Hut leadership roles, Starrs will succeed Jochen Zeitz.

Additionally, the Board recognizes the substantial value unlocked for the Company through the recent HDFS transaction, which Harley-Davidson will benefit from for years to come.

Harley-Davidson said on Monday Topgolf's Arthur Starrs would succeed Jochen Zeitz as CEO, to help steer the storied motorcycle maker through U.S. tariffs and slowing demand for its cruiser bikes.

MILWAUKEE, Wis., Aug. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs as President and Chief Executive Officer ...