It's almost a truism at this point to say that movie theaters are in deep trouble, and Thursday's midyear report from the ...

Faced with this new reality, multiplex chains are throwing out the old playbook. Instead of banking on wide releases, they are getting creative with curation and exclusive programming that caters to ...

One valuable strategy is “narrative mapping.” To do this, draw a grid of rows and columns. (You can also use Google Sheets.) ...

Bruce Jordan shares YouTube marketing strategies that turn hospitality expertise into engaging, monetizable content and lasting industry success.

Founders love to say that marketing should drive revenue. But in my experience, very few hold their teams accountable to that ...

Vape manufacturers mirror traditional tobacco marketing, including stylish branding, flavours and sponsorships, to reach ...

In a beauty market driven by speed and saturation, Merit is building trust with fewer launches, lower spend and a marketing ...

HYBE Latin America is making waves with the launch of reality TV competition, 'Santos Bravos,' and deals with Daddy Yankee and Colombian band Morat.

Research & Marketing Strategies Inc. announced multiple promotions within the company. Michael Brant has been promoted to consumer assessment of healthcare providers and systems operations director.

HYBE, the agency behind K-pop superstars BTS, was raided by police on Thursday in connection with alleged fraudulent trading involving its founder Bang Si-hyuk, investigators said.

HYBE is facing deeper legal trouble as an alleged confidential document surfaced online, revealing suspected fund misuse in a major brand deal involving girl group NewJeans.

HYBE Latin America is rapidly growing its entertainment footprint with bold moves across multiple platforms, including the launch of reality TV talent competitions and striking major management ...