Bruce Jordan shares YouTube marketing strategies that turn hospitality expertise into engaging, monetizable content and lasting industry success.

Founders love to say that marketing should drive revenue. But in my experience, very few hold their teams accountable to that ...

Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.

A new app will focus on super-short TV shows shot for phones, a bit like Quibi, an earlier app aimed at quick content.