Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

YouTube is integrating Google's Gemini AI to place ads at the most engaging video moments, making them harder to avoid. This ...

HBO Max, in a strategic move to capitalise on the iconic HBO brand. The rebranding, effective later this year, aims to strengthen the platform’s identity amid a competitive streaming landscape.

It’s not TV, it’s HBO. No, sorry, it’s HBO Go. And also HBO Now. But now it’s HBO Max, except wait, now it’s not HBO at all? It’s just Max? Actually, I’m being told it is once again ...

The re-rebranding of Max as HBO Max emerged as the Big Story from this week’s Upfronts. The reverse name change -- announced at the Warner Bros. Discovery Upfront Wednesday morning -- stood out ...

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The industry is filled with executives who want to fix things that aren’t broken.

Wiedenfels (per THR) recently addressed questions about this week’s decision to re-re-brand the company’s streaming service Max, a name no one liked, as HBO Max, which we were all basically ...

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...