After flipping its name back to HBO Max, the streamer now finds itself stuck in social media limbo, and Twitter (X) won’t let ...

HBO Max has revealed that Twitter (sorry, X) is refusing to allow the platform to change its handle back from @StreamOnMax to ...

It’s official. Streaming service HBO Max is back again. Two years after rebranding to MAX (after the service debuted as HBO Max in 2020), the streaming service that houses HBO and Warner Bros content ...

If you’ve just gotten used to calling HBO Max Max, you may want to take a step back. The popular app that shows a plethora of ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

The costly rebranding of HBO Max to Max in 2023 was intended to drop the “HBO” label and reflect the streaming platform’s expanded content library that now includes Discovery titles.

The 2023 move to rebrand under the MAX trademark was widely criticized. Consumers were confused. Industry observers questioned whether HBO was being diluted or sidelined.

Why WBD Is Bringing Back 'HBO Max' The original 2023 rebrand to 'Max' was designed to showcase the broader content portfolio, incorporating shows from Discovery, TLC, and HGTV.

The HBO Max rebrand is a case study in branding missteps. Here's what leaders can learn from its example.

Ultimately, the rebrand’s success hinges on HBO Max’s ability to communicate its vision clearly and deliver a seamless, high-quality user experience.

John Oliver has long roasted his own parent company for its business decisions but this one proved almost too much for the host.

Last week, Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max ...