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HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand
The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.
The rebrand that went full circle: HBO Max to new HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
The HBO Max Rebrand Is About So Much More Than a Logo
Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...
HBO Max Is Back: WBD Rebranding Streamer This Summer
In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.
Max changes mind on HBO rebrand
The post Max changes mind on HBO rebrand appeared first on ClutchPoints.Max is going back to its roots—again. Warner Bros.
Streaming service Max is going back to HBO. What to know about the name rebrand
The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white logo was also revealed.
HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too
Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO Max.
HBO Max rebrand reveals a marketing playbook for disruptive strategy
Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...
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Max Dresses Up as HBO in Black & White Logo Rebrand (Despite Previous Rejection of Brand)
That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.