HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider ...

We’re not quite there yet, but it sure feels imminent.

Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” John Oliver snarked Sunday night ...

At such a critical moment in US history, we need reporters on the ... John Oliver slammed the ‘genius’ behind the constant HBO Max rebranding efforts while comparing it to Donald Trump's ...

HBO got its start back in 1972 and made a groundbreaking move in 1975, becoming the American network to deliver its ...

The first rebranding from HBO Max into Max launched in May 2022 ... “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im ...

As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...