Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

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This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery, the parent company of HBO's streaming service known for popular shows from " The Last of Us " to " ...

Discovery Upfronts in New York City May 14, the streaming service announced it would revert to its HBO Max branding two years ... but the most important change has to come from the people.

Internet reacts as Max changes name back to HBO Max Warner Bros. Discovery CEO David Zaslav said in a news release, "We are bringing back HBO, the brand that represents the highest quality in media." ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...