It's all about branding and corporate priorities. Where the original name change to "Max" was meant to signify the streamer ...

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, ...

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing.

Max complained that X, formerly known as Twitter, is not letting it switch back to its original HBO Max moniker.

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max ...

On Wednesday, HBO Max announced to the world that it had finally returned. The logo on the app and website have been updated ...

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

Warner Bros. Discovery has completed its reversal from Max back to HBO Max today, marking the end of a widely criticized ...

Elimination of the unscripted division, fewer straight-to-Max movies, and even a new name are among the rumors looming over the service.

We still haven't got over the last HBO MAX rebrand, which controversially dropped the 'HBO' part of the name, leaving us with 'Max' alone. But reports now suggest that the steaming service may be ...

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.