Who says you can't go Home Box Office again? Warner Bros. Discovery renamed its streaming service HBO Max on Wednesday, formally reversing its decision from two years ago to dump the prestigious ...

Yes, really. HBO Max—now officially HBO Max again—wants to reclaim its original @hbomax X handle. The only problem? The platform won’t let it. The brand’s social media team announced the issue with a ...

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it ...

Confused about the difference between HBO and HBO Max? This guide breaks down the differences between the two.

HBO Max is returning to its original name following a rebrand in 2023. The move aims to restore the familiar identity viewers ...

Originally, the premium cabler introduced the HBO Go service for authenticated pay-TV subscribers, before launching the standalone HBO Now in 2015 — and then trying to clean it up with HBO Max.

More viewers cite ease of use and navigation on Max (25 percent) compared to HBO Max (18 percent), reflecting successful platform upgrades and an improved user experience. A greater share of consumers ...

The top creative exec at HBO and HBO Max says he's more concerned about Mike White's safety on 'Survivor' than he is over the ...

arts entertainment TV. Popular streamer Max to become HBO Max — again Move represents a rare do-over in corporate branding, experts say.

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

News; National business; HBO Max is back. Prestige brand returns to streaming July 9, 2025 Updated Wed., July 9, 2025 at 7:26 p.m. Casey Bloys, chairman and CEO, HBO and Max Content, speaks ...