It’s taken time for the Club World Cup to build brand awareness, but opening weekend drew huge crowds in Miami, NYC and Los Angeles.

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The new-look FIFA Club World Cup make its debut Sunday at the Rose Bowl. The expanded tournament, now featuring 32 teams, carries with it a hefty total prize tag of $1 billion, with teams receiving a piece at the end of every round: $2 million per win the group stage and $1 million per draw.