Whether you’re looking to turn a favorite snapshot into a video or put your signature stamp on a social media post, Adobe Firefly’s AI video generation tool can help you animate your still image and ...

(Reuters) -Adobe will acquire software platform Semrush for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to strengthen its marketing tools and attract brands with ...

Adobe Firefly feels like the best-kept secret in software right now. Adobe is aggressively talking up the app and its capabilities at events like Adobe MAX, but even with so much limelight, it doesn’t ...

Here are the coolest developmental features that Adobe showcased at Max. Here are the coolest developmental features that Adobe showcased at Max. is a news writer focused on creative industries, ...

Hosted by Adobe’s Paul Trani and comedian Jessica Williams, the annual MAX Sneaks session mixed comedy and Williams' constant astonishment with early-stage tech demos, showing just how far Adobe’s ...

EXCLUSIVE: Adobe has offered a preview of Project Frame Forward, an AI-powered system designed to improve the process of editing video. The setup was unveiled Wednesday evening during the company’s ...

First, there was generative AI, allowing creators, editors and memelords to create artificial worlds with just a few words. Now, Adobe is offering the ability to edit those worlds with Prompt to Edit, ...

Adobe (NASDAQ:ADBE) on Tuesday announced a broad expansion of artificial intelligence features across its creative applications at Adobe MAX 2025, introducing new AI assistants and models aimed at ...

And unlike many AI music-makers, Adobe says its new Firefly tools are completely safe to use commercially. And unlike many AI music-makers, Adobe says its new Firefly tools are completely safe to ...

Adobe Max kicked off today with a slew of announcements — mostly in the world of AI. But the company also used its creative conference to share that Adobe Premiere's video editing tools are being ...

Adobe is doubling down on its investment in AI as the company continues to build out tools for creators. During Adobe MAX 2025 on Tuesday, the creatively focused software company announced five new ...

Forbes contributors publish independent expert analyses and insights. Creator of Emma's Edition & the Creative Edition Podcast. For decades, Adobe has been at the heart of the creative world. From ...