At a time when many companies are scaling back diversity initiatives, Adidas has doubled down. The iconic footwear and athletic apparel brand hosted its fifth annual Honoring Black Excellence (HBE ...

When you think about brands that have consistently championed Black excellence, Adidas sits near the top of that list. The company has long celebrated cultural moments that uplift the Black ...

Black women quilters paid homage to HBCUs, thanks to Adidas. Adidas has released a limited-edition NCAA basketball jersey collection inspired by the Quilters of Gee’s Bend.

adidas Spotlights Black Trailblazers Steering Culture, Style and Change: Honoring Black Excellence returns with a powerful experience exploring the weight of "past, present and possibility." ...