Taco Bell is introducing a line of six Refrescas, priced from $3.79 to $4.49, to its restaurants nationwide. This move by the ...

Consumer demand for value, healthier options and novelty is driving demand for higher margin beverages and new occasions.

Taco Bell is releasing new version of a popular dessert menu item. Guests can try the new treat for just $1 for a limited time. If you’re still hitting up the Taco Bell drive-thru for the same menu ...

Last year, Taco Bell began testing its beverage concept, Live Más Café. Distinct from the chain's upscale, adult-oriented ...