The shift to assigned seating is one part of a broader overhaul touching nearly every part of its customer offering.

All flights for the remainder of 2025 will continue with the existing boarding process, according to Southwest.

Now's a great time to book a fall getaway — you can save on flights and hotels during the Southwest Semi-Annual sale.

Frontier Group Holdings, Inc. struggles with industry overcapacity, weak fares & competition. Click for more on ULCC as I ...

Travelers have known for months that Southwest Airlines planned to change the way people board the airline's planes. Instead ...

The new offering launches with Peet's "Off the Grid" medium roast blend and supports Southwest's broader strategy to improve ...

You can now officially book Southwest Airlines flights with an assigned seat. The carrier just started selling flights that ...

Southwest Airlines has announced a major change to its long-standing policy, giving customers the option to select their seat ...

Southwest announced the seating policy changes in 2024, one of many changes the airline made in the last year.

Southwest Airlines has officially begun selling assigned seats, though the open seating policy will remain in place on ...

Southwest Airlines allows passengers to book assigned seats, new fare classes for travel starting on January 27, 2026.

Southwest announced a start date for its new assigned seating, which will bring the airline's longstanding open-seat boarding tradition to an end.