Platform’s $1.8B ad revenue forecast for 2025 sparks interest from Indian tech, real estate, and entertainment marketers.

Havas Play India, the sports, entertainment, and content arm of Havas Media Network India, has announced that Uday Mohan will now oversee both Havas Media India and Havas Play India as COO, ensuring ...

Raymond Group The men’s fashion major officially kicked off a search for its full media mandate around March-April, inviting ...

With consumption peaking and competition bubbling over, brands like Coca-Cola, PepsiCo, and the newly revitalised Campa Cola are pulling out all the stops to dominate fridges, shop shelves, and ...

According to Thakkar, “Fifty million households are already on CTV and the next wave is coming fast.” He explained that around 10 per cent of India’s 500 to 600 million smartphone users form the ...

Anandani outlined several tech-led initiatives across Kenvue’s portfolio. Neutrogena’s Skin360 uses AI to assess skin types and recommend products, while Johnson’s Baby gift boxes now come with AR ...

Rasika Prashant, Co-founder and CMO of Tata Soulfull, laid out how the brand is redefining the rules of the FMCG scene at the e4m Health and Wellness Marketing Awards 2025. Tata Soulfull, the ...

Kolhapuri chappals received a GI tag in 2019, legally recognising them as a traditional product from specific districts in Maharashtra and Karnataka. In response to the backlash, Prada has ...

The controversy started when lawmakers, cultural analysts, and artisans pointed out the striking resemblance between Prada’s runway sandals and traditional Kolhapuri chappals. While many expected the ...

“While not creative in the traditional human sense, AI can deeply augment human creativity.” WPP is already leveraging this capability through its proprietary platform WPP Open, which integrates ...

Nisha Narayanan, Director and COO at Red FM, notes that RJs today are far more than just voices behind a mic. "In the evolved digital-first world, RJs have placed themselves as diversified creators in ...

India’s Media and Entertainment sector posted robust growth in 2024, expanding by Rs 81 billion to reach Rs 2.5 trillion (USD 29.4 billion). This marks a significant milestone, with the sector now ...